Khaleel Sayed Ahmad

Calculation Methodology: The revenue estimate is based on 1,406 reported surgeries multiplied by 550 JOD per surgery (1,406 × 550 JOD = 773,300 JOD).
Attribution Distinction: This figure reflects total client-reported surgical volume and calculated revenue during the campaign period. Paid advertising actively drove top-of-funnel consultation inquiries; however, these figures are not presented as 100% verified advertising-attributed revenue since hospital-side closed-loop attribution was not tracked.

Calculation Methodology: The estimate uses a conservative sales volume of 90 wells per month over 10 months (900 total wells) multiplied by the lowest-priced well offering at 200 JOD (900 × 200 JOD = 180,000 JOD).
Attribution Distinction: These figures are conservative commercial estimates based on client-reported sales volume and assumed minimum pricing. Estimated revenue is not presented as independently verified or entirely attributable to advertising.

Calculation Methodology: Ticket revenue is calculated using 11,699 reported tickets multiplied by 200 JOD per ticket (11,699 × 200 JOD = 2,339,800 JOD). The 200 JOD amount represents the lowest ticket price offered by the agency; actual ticket revenue may be higher.
Attribution Distinction: Distinguishes total reported ticket revenue from revenue directly attributable to paid advertising. The 89.56× metric is labelled as a calculated revenue-to-ad-spend ratio across agency sales during the active period, not verified advertising ROAS, as campaign-level sales attribution was not isolated.